Course Descriptions – Dual Degree/MBA

MBA 700: Orientation to Innovation, Design Thinking & the Campbell MBA

This course is designed to provide new students in the MBA program with an orientation to the nature of today’s evolving business environment as well as their graduate experience at Campbell University. Utilizing recognized assessment instruments, students will reflect on their individual strengths and begin their personal development journey. There will also be a focus on team building, design thinking, presentation skills, and leadership. (Credit Hours: 1, Prerequisites: None)

MBA 710: Accounting for Decision Making

A course dealing with the use of accounting data for purposes of managerial control and decision-making. Topics covered include budgeting, standard costing, profit planning, and emerging approaches for measuring productivity, quality, and financial performance. Includes lecture, problem sets, and case studies. (Credit Hours: 3, Prerequisites: None)

MBA 720: Applied Economics for Business Leaders

The course presents a balanced coverage of both micro- and macroeconomic concepts, theories, issues, problems, and policy alternatives pertinent to the United States in a global setting. Extensive case studies help to bridge the gap between theoretical rigor and practical “real-world” applications of political economy from managerial decision-making and policy makers’ perspectives. (Credit Hours: 3, Prerequisites: None)

MBA 730: Finance and Capital Management

A study of capital budgeting, financing, dividend, and working capital decisions. Topics include fundamentals of financial markets, valuation, shareholder-wealth maximization, financial statement analysis, cost of capital, asset pricing, hedging, entrepreneurial finance, and international financial issues. Case studies will supplement lectures, and a team project involving the development of a financial analysis of an actual venture/investment is required. (Credit Hours: 3, Prerequisites: None)

MBA 732: Management of Financial Institutions

An examination of financial decision-making by commercial banks and other financial institutions operating in the financial-services sector. Topics include the roles of financial institutions; management of challenges associated with such factors as interest-rate fluctuations, market risk, credit risk, and liquidity risk: performance analysis; strategy development; asset-liability management; global aspects of managing a financial institution; hedging; and securitization. A team project involving the preparation of a strategic plan for financial institution is required. (Credit Hours: 3, Prerequisites: None)

MBA 740: Communication & Critical Thinking for Ethical Decision Making

This multidisciplinary course examines communication techniques and strategies, while allowing students to practice and develop effective communication skills — particularly writing skills and presentation skills. Additional emphasis will be placed on critical reflection, problem solving, case analysis and communication of the challenges of ethical decision making, particularly in the business and organizational context. (Credit Hours: 3, Prerequisites: None)

MBA 741: Legal Environment of Business

A study of the legal environment of the firm. Emphasis is placed upon the legal system, the process by which laws are formulated and changed, and the type and forms of legal constraints imposed on firms. Consideration is also given to major legislation, court cases, and federal agency regulations which effect decisions. (Credit Hours: 3, Prerequisites: None)

MBA 742: Advanced Negotiation and Analysis

This course examines intelligence-based deception detection, analysis, crisis management and negotiation. Students will have opportunities to apply the techniques that are taught throughout the course and will come away with skills that can be immediately put to use in business and in everyday life. Class topics include ethical considerations, detection of deception, critical interviewing, and persuasion methodologies developed and utilized within the US intelligence, financial, and corporate communities. Students will learn to identify influence and persuasion techniques and distinguish ethical methods of negotiation and intelligence analysis from those that are not. (Credit Hours: 3, Prerequisites: None)

MBA 750: Organizational Culture in a Changing Environment

Based on a solid foundation of contemporary and classic scholarship, the course addresses organizational behavior theories and concepts in the context of current and emerging workplace realities. The course addresses the challenges associated with understanding, predicting, and controlling the behavior of individuals and groups in organizations and the impact of their behavior on the organization’s bottom line. (Credit Hours: 3, Prerequisites: None)

MBA 751: Project Management

This course will explore the many dilemmas faced by managers overseeing special projects and will teach students how to break down a complex project into manageable segments, while also helping them develop skills to lead a diverse project team, and learn to effectively use tools to ensure that the project meets its deliverables and is completed within budget and on schedule. (Credit Hours: 3, Prerequisites: None)

MBA 752: Human Resource Management

This course addresses the human resource function as a key strategic function in successful organizations. The course recognizes the dynamic relationship between strategy, people, technology, and the processes that drive organizations. Key topic areas include: employment law, staffing, compensation, human resource development, and performance management. The course uses readings, lectures, class discussions, and application activities. The application activities will help students apply the concepts to their workplaces. The course prepares the student to participate in strategic business decisions on a global basis. (Credit Hours: 3, Prerequisites: None)

MBA 755 – Study Abroad

An experiential learning course which provides students with an exposure to an understanding of the distinctive characteristics of global versus domestic operations in foreign settings under the supervision of an appropriate faculty member. Various functional areas of business are explored through various site visits and presentations in the selected foreign country or countries. Appropriate background readings and assignments are required, along with the preparation of a paper relating to the experience as determined by the instructor. (Credit Hours: 3, Prerequisites: None)

MBA 760: Business Analytics

This course examines systematic approaches and computer information systems available to assist in collecting, understanding, and utilizing the various amounts of data collected by organizations in order to assist with effective decision making. The focus of the course will be on the application and analysis of information and “big data” so crucial in business today. (Credit Hours: 3, Prerequisites: None)

MBA 770: Digital and Contemporary Marketing Strategies

A study of the changing role of marketing of goods and services through an analysis of organizational activities such as selection of the product mix, pricing, advertising and communications, marketing research, and channels of distribution. Environmental issues considered will include legal, social, ethical, cultural, ecological, and technical variables. A particular emphasis will be placed on digital and mobile marketing efforts. Case studies along with individual and group projects will supplement class lectures. (Credit Hours: 3, Prerequisites: None)

MBA 772: Marketing Research

This course studies the methods, techniques, and procedures of acquiring, evaluating, and interpreting information for making marketing management decisions. Individual and group projects will illustrate the practical use of the tools utilized in research methodology. While the course has no stated prerequisites, it is expected that a student enrolling in this class has basic knowledge of regression analysis and analysis of variance. (Credit Hours: 3, Prerequisites: None)

MBA 780: Global Supply Chain Management

This course focuses on management and improvement of supply chain processes and performance at a global and domestic level. Students will explore important metrics for making supply chain decisions and will learn about tools for effective and efficient supply chain management, production planning, inventory control, order fulfillment, and supply chain coordination. Students will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations. (Credit Hours: 3, Prerequisites: None)

MBA 790: Strategic Management “Live Case” Seminar

A capstone course for MBA students. In this course, students will be expected to use the knowledge and skills obtained in their graduate coursework in a “live case” consulting project with a local business or organization. Working in a team setting, groups will work with their assigned clients throughout the term to assist with the development of recommendations and strategies to address specific issues experienced by their client. The course will conclude with a professional consulting project document and presentation. (Credit Hours: 3, Prerequisites: Completion of a total of 21 credit hours of MBA courses)

TRST 620 Financial Planning Seminar

An integrative analysis of the financial planning process, including risk and investment management, as well as tax, retirement, and estate planning. Special focus on cutting-edge planning techniques for individuals, culminating in a detailed research project.

TRST 630 Investment Analysis

A study of security analysis, with an emphasis on fundamental analysis of equities and bonds. Specific topics include market efficiency and anomalies, security valuation, asset pricing models, equity and bond fundamentals, and the use of futures and options markets. Team project involving the analysis of an actual common stock is required.

TRST 631 Advanced Investment Analysis

A study of portfolio management, with an emphasis on customizing asset allocation strategies and tactics for individual and institutional investors. Modern Portfolio Theory is introduced and applied. Topics also include bond management strategies, portfolio performance evaluation, international diversification, and the assessment of alternative investments. Team project involving the development of an investment plan and then the management of an associated investment portfolio is required.

TRST 633 Advanced Income Taxation

A study of the principles and rationale of the federal income tax laws and their impact on complex tax situations. There will be an emphasis on advanced strategies to minimize the impact of federal income taxes.

TRUST 710 Application of Fiduciary Principles

A comprehensive study of the duties and liabilities of a trustee with special focus on current trends by the judiciary to adapt to the current environment. The remedies to those harmed by fiduciary breaches will be presented in case study format.

TRUST 720 Estate Taxation Seminar

A study of the principles and rationale of federal estate tax law as it continues to evolve in the 21st century. Emphasis on cutting-edge techniques to minimize the impact of the law, while maintaining flexibility to deal with future anticipated changes in the law.

TRUST 730 Gift and Fiduciary Income Taxation Seminar

A study of the principles and rationale of federal gift, generation-skipping, and fiduciary income tax laws and their impact on the wealth-transfer process. A focus on cutting-edge techniques to minimize the laws’ impact on efficient wealth-transfer strategies will be presented in case study format.

TRUST 740 Risk Management Applications

A comprehensive analysis of the risk management process and its impact on the individual, business, and the economy in the 21st century. Case studies on current trends in risk management will be presented in class.

TRUST 745 Wealth Management Sales

A study of effective sales strategies in the current Wealth Management environment. The interdisciplinary approach reviews current product and service offerings across the wealth management spectrum and addresses the sales techniques appropriate for each product and service. The study includes sales cycle dynamics and managing the referral network and prospect pipeline.

TRUST 750 Advanced Retirement Planning

An advanced analysis of E.R.I.S.A. and its impact on various types of retirement plan offerings. A detailed focus on current trends and employer-liability issues will be emphasized using current real-life scenarios as case studies.

TRUST 760 Advanced Estate Planning Seminar

An advanced inter-disciplinary study of the use, conservation, and efficient transfer of wealth. Areas of emphasis include the law of property, wills, trusts, insurance, and taxation. Group case problems require analysis of complex scenarios and development of an appropriate estate plan.

TRUST 770 Advanced Wealth Transfer Seminar

An advanced examination of the appropriate techniques to facilitate wealth transfer through estate and trust administration. Complex case problems examine the risks of fiduciary administration as well as techniques required to fulfill legal requirements of probate proceedings.

TRUST 780 Legal/Regulatory Issues

A comprehensive analysis of the legal and regulatory environment facing the Wealth Management industry. Compliance considerations include; Regulation 9; Sarbanes/Oxley; OFAC; the Privacy Act; and other due diligence issues. Legal and Regulatory matters include the Uniform Trust Code, the Prudent Investor Act, the Uniform Principal and Income Act and their implications for fiduciary administration.