Business Consulting

Business Consulting Practicum

Looking to enhance the competitiveness and profitability of your business? Campbell MBA students can partner with eligible business clients to provide strategic guidance for success.

As part of an 8-week MBA Business Consulting Practicum,  students work with client-companies to analyze their current performance, identify opportunities for improvement, and generate recommendations to help clients improve their competitiveness and profitability.

The goal of the MBA students is to establish a collaborative relationship with their client, assure that attention is given to both the business issues, as well as the relationship, and solve problems so they stay solved.

This is a free and confidential service offered three times a year—fall, spring, and summer (face-to-face and virtual).

Supported Businesses

The MBA Business Consulting Practicum primarily serves small and midsize businesses located in the greater Harnett County area, which includes Chatham, Cumberland, Hoke, Johnston, Lee, Moore, Sampson and Wake Counties. However, we do welcome the opportunity to add other areas and states to our client company roster.

Business Testimonials

“I have implemented 90 percent of the short-term goals resulting in a 67%increase in traffic across my social media platforms and website.”

“I am very happy that I participated in this program and would do it again and recommend it to my peers. Great job!”

“I can honestly say I would be proud to serve with any and all of them. They will be fine representatives of Campbell MBA Program, and I expect they will be great leaders in business and community.”

“They provided insightful suggestions and recommendations to increase brand recognition and profitability for my company. It was a pleasure working with them.”

MBA Student Project Objectives:

1. Establish a collaborative relationship with the client
2. Analyze and understand the business through conducting a SWOT analysis
3. Present recommendations to improve the competitiveness and profitability of the business
4. Gain the client’s commitment to implement an agreed upon set of recommendations

In addition, MBA students may give attention to one of the following critical business issues—time permitting.

• Product strategy
• Positioning statement
• Branding
• Pricing strategy
• Promotional strategy
• Public relations strategy
• Placement strategy
• Social media strategy
• Customer service

How to Apply For Your Business to Participate:

Complete the application and commit to collaborate with students to explore opportunities for business improvement.

Application Deadlines