The Campbell program prepares marketing leaders for the opportunities and challenges facing our global, digitally connected society. Our strategies reflect our values. We develop each student’s critical thinking and problem-solving ability by appraising industry best practices, emerging trends and data analytics.
Students gain the leadership skills and self-confidence to deploy projects that emphasize written and oral communication skills. Through participation in learning opportunities at regional companies, students graduate ready to join the workforce.
How Campbell Leads
- Campbell’s location provides close proximity and access to Raleigh and the Research Triangle area, which has one of the fastest-growing economies in the nation, particularly in the technology, life sciences, gaming and healthcare industries.
- Campbell Business has a physical presence at HQ Raleigh in downtown Raleigh, where students can engage with the entrepreneurial community and start-up organization at the region’s leading entrepreneurial co-working space. Not only can they attend workshops and events, student can also Campbell courses at HQ Raleigh.
- Students are encouraged to participate in the American Marketing Association, where they have opportunities to network with marketing professionals and compete in national competitions and conferences.
- The marketing program is strongly committed to digital analytics and media, providing free access to top statistical and data analytical programs are available for projects inside and outside the classroom.
- In-house Career Center connects students with tools and resources to help them land valuable internships and full-time employment after graduation.
- Marketing faculty are active in Study Abroad, inspiring students to take advantage of these and other travel/study opportunities.
- Internships available through CU Hired
- Free access to statistical and data analytic software and research tools needed for class and beyond, including Excel, Tableau
- Travel and study abroad opportunities
With five core classes and three marketing elective classes, students can choose from a variety of innovative courses to pursue topics they are passionate about.
Options include entrepreneurship, data analytics, marketing practicum, negotiation and more.
View curriculum- Marketing manager
- Public relations – in business as well
as non-profit - Social media manager
- Media planner
- Fundraiser
- Sales manager
- Sales representative
- Market research analyst
• Art (Graphic design)
• Psychology
• Communication Studies
• Management
• Social Entrepreneurship
Marketing Minor
The Marketing Minor includes the following courses:
- BADM 313: Principles of Marketing
- BADM 340: Services Marketing
- BADM 441: Retail Marketing
- BADM 442: Advertising
- BADM 445: Marketing Research
- BADM 572: Consumer Behavior