Marketing focuses on identifying and communicating the benefits of a product or service to potential customers. Once marketers can identify value, then they can create, communicate, and deliver products and services. Marketing majors learn how to analyze competitive landscapes; conduct research using sophisticated software; and produce innovative solutions to business problems.

Why Study Marketing at Campbell University?

  • Acquire a solid foundation of the theory, concepts, and application of marketing
  • Learn how to solve problems analytically by managing and understanding information from a variety of sources
  • Become distinctively qualified in an array of jobs in consumer and industrial businesses and non-profits

ApplyLearn about the BBA/MBA Option


What Jobs are Available to Marketing Majors?

A Marketing degree prepares students for a variety of jobs requiring critical thinking and analysis, including:

  • Advertising
  • Media buyer
  • Product or brand manager
  • Event marketing
  • Nonprofit marketing
  • Digital media

What Classes Do Marketing Majors Take?

View Marketing Major Curriculum


Can a Student Minor in Marketing?

Students can choose to minor in Marketing. Minoring in Marketing is feasible because many of Campbell’s degrees require a number of open electives. The Marketing Minor includes the following courses:

  • BADM 313: Principles of Marketing
  • BADM 340: Services Marketing
  • BADM 441: Retail Marketing
  • BADM 442: Advertising
  • BADM 445: Marketing Research
  • BADM 572: Consumer Behavior