The Campbell program prepares marketing leaders for the opportunities and challenges facing our global, digitally connected society. Our strategies reflect our values. We develop each student’s critical thinking and problem-solving ability by appraising industry best practices, emerging trends and data analytics. 

Students gain the leadership skills and self-confidence to deploy projects that emphasize written and oral communication skills. Through participation in learning opportunities at regional companies, students graduate ready to join the workforce.

How Campbell Leads

  • Campbell’s location provides close proximity and access to Raleigh and the Research Triangle area, which has one of the fastest-growing economies in the nation, particularly in the technology, life sciences, gaming and healthcare industries.
  • Campbell Business has a physical presence at HQ Raleigh in downtown Raleigh, where students can engage with the entrepreneurial community and start-up organization at the region’s leading entrepreneurial co-working space. Not only can they attend workshops and events, student can also Campbell courses at HQ Raleigh.
  • Students are encouraged to participate in the American Marketing Association, where they have opportunities to network with marketing professionals and compete in national competitions and conferences.
  • The marketing program is strongly committed to digital analytics and media, providing free access to top statistical and data analytical programs are available for projects inside and outside the classroom.
  • In-house Career Center connects students with tools and resources to help them land valuable internships and full-time employment after graduation.
  • Marketing faculty are active in Study Abroad, inspiring students to take advantage of these and other travel/study opportunities.

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  • Internships available through CU Hired
  • Free access to statistical and data analytic software and research tools needed for class and beyond, including Excel, Tableau
  • Travel and study abroad opportunities

With five core classes and three marketing elective classes, students can choose from a variety of innovative courses to pursue topics they are passionate about.

Options include entrepreneurship, data analytics, marketing practicum, negotiation and more.

View curriculum
  • Marketing manager
  • Public relations – in business as well
    as non-profit
  • Social media manager
  • Media planner
  • Fundraiser
  • Sales manager
  • Sales representative
  • Market research analyst


Marketing Minor

The Marketing Minor includes the following courses:

  • MKTG 310: Principles of Marketing
  • MKTG 410: Advertising
  • MKTG 462: Retail Marketing
  • MKTG 463: Marketing Research
  • BADM 200: Philosophy of Business and BADM 300+ elective or two BADM 300+ electives