Marketing focuses on identifying and communicating the benefits of a product or service to potential customers. Once marketers can identify value, then they can create, communicate, and deliver products and services. Marketing majors learn how to analyze competitive landscapes; conduct research using sophisticated software; and produce innovative solutions to business problems.
Why Study Marketing at Campbell University?
- Acquire a solid foundation of the theory, concepts, and application of marketing
- Learn how to solve problems analytically by managing and understanding information from a variety of sources
- Become distinctively qualified in an array of jobs in consumer and industrial businesses and non-profits
Apply Learn about the BBA/MBA Option
What Jobs are Available to Marketing Majors?
A Marketing degree prepares students for a variety of jobs requiring critical thinking and analysis, including:
- Advertising
- Media buyer
- Product or brand manager
- Event marketing
- Nonprofit marketing
- Digital media
What Classes Do Marketing Majors Take?
View Marketing Major Curriculum
Can a Student Minor in Marketing?
Students can choose to minor in Marketing. Minoring in Marketing is feasible because many of Campbell’s degrees require a number of open electives. The Marketing Minor includes the following courses:
- BADM 313: Principles of Marketing
- BADM 340: Services Marketing
- BADM 441: Retail Marketing
- BADM 442: Advertising
- BADM 445: Marketing Research
- BADM 572: Consumer Behavior