Curriculum & Course Descriptions

The Campbell MBA is a 37 credit hour program consisting of 10 core curriculum courses, and 3 elective courses of your choice.

Course Requirements

MBA Core Courses

(10 Courses for a total of 28 credit hours)

Offered in Buies Creek, Raleigh, and online.

This course is designed to provide new students in the MBA program with an orientation to the nature of today’s evolving business environment as well as their graduate experience at Campbell University. Utilizing recognized assessment instruments, students will reflect on their individual strengths and begin their personal development journey. There will also be a focus on team building, design thinking, presentation skills, and leadership. (Credit Hours: 1, Prerequisites: None)

A course dealing with the use of accounting data for purposes of managerial control and decision-making. Topics covered include budgeting, standard costing, profit planning, and emerging approaches for measuring productivity, quality, and financial performance. Includes lecture, problem sets, and case studies. (Credit Hours: 3, Prerequisites: None)

The course presents a balanced coverage of both micro- and macroeconomic concepts, theories, issues, problems, and policy alternatives pertinent to the United States in a global setting. Extensive case studies help to bridge the gap between theoretical rigor and practical “real-world” applications of political economy from managerial decision-making and policy makers’ perspectives. (Credit Hours: 3, Prerequisites: None)

A study of capital budgeting, financing, dividend, and working capital decisions. Topics include fundamentals of financial markets, valuation, shareholder-wealth maximization, financial statement analysis, cost of capital, asset pricing, hedging, entrepreneurial finance, and international financial issues. Case studies will supplement lectures, and a team project involving the development of a financial analysis of an actual venture/investment is required. (Credit Hours: 3, Prerequisites: None)

This multidisciplinary course examines communication techniques and strategies, while allowing students to practice and develop effective communication skills — particularly writing skills and presentation skills. Additional emphasis will be placed on critical reflection, problem solving, case analysis and communication of the challenges of ethical decision making, particularly in the business and organizational context. (Credit Hours: 3, Prerequisites: None)

Based on a solid foundation of contemporary and classic scholarship, the course addresses organizational behavior theories and concepts in the context of current and emerging workplace realities. The course addresses the challenges associated with understanding, predicting, and controlling the behavior of individuals and groups in organizations and the impact of their behavior on the organization’s bottom line. (Credit Hours: 3, Prerequisites: None)

This course examines systematic approaches and computer information systems available to assist in collecting, understanding, and utilizing the various amounts of data collected by organizations in order to assist with effective decision making. The focus of the course will be on the application and analysis of information and “big data” so crucial in business today. (Credit Hours: 3, Prerequisites: None)

A study of the changing role of marketing of goods and services through an analysis of organizational activities such as selection of the product mix, pricing, advertising and communications, marketing research, and channels of distribution. Environmental issues considered will include legal, social, ethical, cultural, ecological, and technical variables. A particular emphasis will be placed on digital and mobile marketing efforts. Case studies along with individual and group projects will supplement class lectures. (Credit Hours: 3, Prerequisites: None)

This course focuses on management and improvement of supply chain processes and performance at a global and domestic level. Students will explore important metrics for making supply chain decisions and will learn about tools for effective and efficient supply chain management, production planning, inventory control, order fulfillment, and supply chain coordination. Students will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations. (Credit Hours: 3, Prerequisites: None)

A capstone course for MBA students. In this course, students will be expected to use the knowledge and skills obtained in their graduate coursework in a “live case” consulting project with a local business or organization. Working in a team setting, groups will work with their assigned clients throughout the term to assist with the development of recommendations and strategies to address specific issues experienced by their client. The course will conclude with a professional consulting project document and presentation. (Credit Hours: 3, Prerequisites: Completion of a total of 21 credit hours of MBA courses. The online section is only available for students in the Online MBA program. )

MBA Elective Courses

(Choose 3 courses for a total of 9 credit hours)

Traditional MBA

Offered in Buies Creek, Raleigh, and online. Not all classes will be offered at all three campuses.

This course attempts to bring into focus why innovation and creativity are today’s buzzwords.  In an era of unprecedented change, companies require sustained innovation to gain and maintain a competitive advantage within their industry.   This course will explore what it takes to seize the opportunities presented by globalization, new technologies, and increasingly worldwide infrastructure, and how to get the employees of an organization to live, breathe, and believe in innovation.(Credit Hours: 3, Prerequisites: None)

This course focuses on developing personal and team leadership strategies based on your top five Gallup Strengths.  Students will develop the skills to deliver both formal and informal presentations, conduct negotiations, deliver interpersonal communications, as well as obtain an in-depth understanding of his/her own strengths and how those can be helpful for becoming a trustworthy leader. (Credit Hours: 3, Prerequisites: None)

This course examines intelligence-based deception detection, analysis, crisis management and negotiation. Students will have opportunities to apply the techniques that are taught throughout the course and will come away with skills that can be immediately put to use in business and in everyday life. Class topics include ethical considerations, detection of deception, critical interviewing, and persuasion methodologies developed and utilized within the US intelligence, financial, and corporate communities. Students will learn to identify influence and persuasion techniques and distinguish ethical methods of negotiation and intelligence analysis from those that are not. (Credit Hours: 3, Prerequisites: None)

This course will explore the many dilemmas faced by managers overseeing special projects and will teach students how to break down a complex project into manageable segments, while also helping them develop skills to lead a diverse project team, and learn to effectively use tools to ensure that the project meets its deliverables and is completed within budget and on schedule. (Credit Hours: 3, Prerequisites: None)

This course addresses the human resource function as a key strategic function in successful organizations. The course recognizes the dynamic relationship between strategy, people, technology, and the processes that drive organizations. Key topic areas include: employment law, staffing, compensation, human resource development, and performance management. The course uses readings, lectures, class discussions, and application activities. The application activities will help students apply the concepts to their workplaces. The course prepares the student to participate in strategic business decisions on a global basis. (Credit Hours: 3, Prerequisites: None)

An experiential learning course which provides students with an exposure to an understanding of the distinctive characteristics of global versus domestic operations in foreign settings under the supervision of an appropriate faculty member. Various functional areas of business are explored through various site visits and presentations in the selected foreign country or countries. Appropriate background readings and assignments are required, along with the preparation of a paper relating to the experience as determined by the instructor. (Credit Hours: 3, Prerequisites: None)

This course studies the methods, techniques, and procedures of acquiring, evaluating, and interpreting information for making marketing management decisions. Individual and group projects will illustrate the practical use of the tools utilized in research methodology. While the course has no stated prerequisites, it is expected that a student enrolling in this class has basic knowledge of regression analysis and analysis of variance. (Credit Hours: 3, Prerequisites: None)

Special Topics – courses vary by term.

Financial Services Focus Area

Offered only in Raleigh.

An examination of financial decision-making by commercial banks and other financial institutions operating in the financial-services sector. Topics include the roles of financial institutions; management of challenges associated with such factors as interest-rate fluctuations, market risk, credit risk, and liquidity risk: performance analysis; strategy development; asset-liability management; global aspects of managing a financial institution; hedging; and securitization. A team project involving the preparation of a strategic plan for financial institution is required. (Credit Hours: 3, Prerequisites: None)

A study of security analysis, with an emphasis on fundamental analysis of equities and bonds. Specific topics include market efficiency and anomalies, security valuation, asset pricing models, equity and bond fundamentals, and the use of futures and options markets. A team project involving the analysis of an actual common stock is required. (Credit Hours: 3, Prerequisites: None)

A study of portfolio management, with an emphasis on customizing asset allocation strategies and tactics for individual and institutional investors. Modern Portfolio Theory is introduced and applied. Topics also include bond management strategies, portfolio performance evaluation, international diversification, and the assessment of alternative investments. Team project involving the development of an investment plan and then the management of an associated investment portfolio is required. (Credit Hours: 3; Prerequisite: TRST 630)

A study of the principles and rationale of the federal income tax laws and their impact on complex tax situations. There will be an emphasis on advanced strategies to minimize the impact of federal income taxes. (Credit Hours: 3, Prerequisites: None)

Healthcare Management Focus Area

Offered only online beginning Fall 2019.

An in-depth survey of the key managerial accounting principles and financial management tools with specific applications, using case methods, to the ever-changing healthcare industry and its major stakeholders including healthcare providers, insurers, policy makers, patients, and the general public. (Credit Hours: 3, Prerequisites: None)

This course provides an advanced overview of a wide range of topics in the area of health policy, law and ethics. Students will become familiar with the evolution of health care policy as well as potential legal and ethical problems in various health care settings. They will also learn to differentiate between legal and ethical problems. Among the subject areas covered are licensing, professional liability, confidentiality, informed consent, professional relationships, access issues, antitrust, and bioethical issues, with particular emphasis on how these areas impact management practice. (Credit Hours: 3, Prerequisites: None)

This course provides an advanced overview of the Health Services Industry. The course will examine key components, characteristics and organization of the health care system as well as trends and management challenges in the provision of care to a diverse population. (Credit Hours: 3, Prerequisites: None)

The course design will enable students to gain insight and knowledge in the various areas of healthcare management necessary to be able to succeed in the healthcare industry. The course explores factors such as the external environment, the organization’s culture, and processes and structure which affect the way a manager carries out his/her role. The course will also help students develop skills and knowledge in key processes such as planning, decision-making, human resource management and leading others. Finally, the course examines current and future challenges that managers face such as globalization, increasing speed of change, ethical behavior, and the changing economy. (Credit Hours: 3, Prerequisites: None)

This course familiarizes students with strategic planning and marketing as they apply to health care organizations. During the course, students will develop practical skills in strategic management, such as internal and external environmental assessment, competitor analysis, and methods for evaluating strategic alternatives that can be used in different types of healthcare settings. The class will explore the leadership roles of governing boards, health care managers and clinicians in strategic environments. (Credit Hours: 3, Prerequisites: None)